# SMS marketing campaigns to many countries

> Run SMS marketing campaigns to 228 countries from one file: personalisation, exact cost preview per destination, local-time delivery windows, quiet hours, STOP handling and per-message reports.

To run an SMS marketing campaign with SMSMeteor, import a CSV of consenting recipients, write one message with variables from your columns, check the cost preview that splits the total per destination at the published rate, choose a local-time window and send. Quiet hours apply by default in each country, a STOP keyword or link removes people from later sends, and the report lists every message with its status and failure reason.

## Recommended settings

- Traffic type: Marketing: consent, opt-out and quiet hours required
- Tool: Panel campaign from a CSV, or `/v1/messages/batch`
- List size: 1,000,000 numbers per campaign
- Timing: Local-time window per destination, optional pace
- Opt-out: STOP keyword or one-tap link
- Reporting: Per message, by country and failure reason

## Steps

1. Import the list: CSV, TXT or XLSX up to 50 MB per file. Numbers are normalised to E.164, duplicates merged, invalid rows listed and never billed.
2. Write once: Use any column as a variable. The counter shows encoding, segments and the longest rendered row, which is the one that sets the cost.
3. Read the cost: The preview splits the campaign per destination at the published rate. Nothing is charged until you confirm.
4. Schedule by local time: A 10:00 to 18:00 window opens in each country when its clock gets there. Add a pace if replies land on people.

## The three things that decide a campaign

The list. Numbers from people who asked to hear from you, with the consent source kept next to each number. Harvested lists fail twice: recipients report them and operators filter the sender. They are also prohibited by the acceptable use policy.

The text. Brand in the first words, one idea, one link on your own domain, a way to stop. Keep it in GSM-7: one curly apostrophe or emoji switches the message to Unicode and halves the room, which on a large list is real money.

The hour. Marketing belongs in waking hours in the recipient's time zone. Default quiet hours are applied per destination and scheduling follows the destination clock, daylight saving included.

## Reading the result

Start with rejected rows, then failures by reason, then delivered per destination. Unknown numbers are a list problem: remove them with one click. A destination far below the others deserves a look at its sender rule and at the status page. Track outcomes with a link parameter on your own domain, and compare cost per order rather than delivery rate.

An opt-out rate under half a percent per send is normal. A jump after a change of tone or cadence is the audience answering.

## Sample message

From ACME: "ACME: 20% off everything until Sunday with code SEPT20. Shop: acme.com/s Reply STOP to opt out."

## Questions

**Is consent required for SMS marketing?** In almost every country, yes: prior opt-in for promotional texts, plus a working opt-out in each message. The law applies to you as the sender wherever you are based. Our acceptable use policy requires consenting lists and prohibits harvested numbers.

**How much does a campaign of 50,000 messages cost?** The sum of each row at its destination's rate. For example, 50,000 one-segment messages to the United States cost $420.00 and to Brazil $210.00. The preview shows the exact split before you send.

**Can one campaign cover several countries?** Yes. A mixed list is priced row by row, each country gets its own sender behaviour and quiet hours, and a local-time window opens separately in each zone.

**How do recipients opt out?** With a STOP keyword where you use a two-way number, or a one-tap link. Either removes the number from the list and from later campaigns to it.

**Can I pause a campaign that is running?** Yes, instantly. Queued messages stop; those already handed to carriers still deliver. Resume or cancel the remainder at any time.

**Will my brand name appear as the sender?** In destinations that deliver alphanumeric senders as typed. Elsewhere a numeric sender is used or registration is needed; the rule is shown per country in the composer before you send.



---
Source: https://smsmeteor.com/use-cases/marketing-campaigns (HTML). Generated by SMSMeteor from the same data as the page. Summary of the whole site: https://smsmeteor.com/llms.txt