Reach Ethio Telecom and Safaricom subscribers in Ethiopia at $0.1010 per message, around the regional average. Registered name or shared sender. No KYC, no contract.
At $0.1010 per segment, Ethiopia sits among the dearer routes in Africa: 56th of 56 destinations by price, 232% above the regional average. Worldwide, 225 destinations are cheaper and 2 cost more.
Closest in price nearby: Tunisia ($0.0833), Mali ($0.0787), Malawi ($0.0735).
02Route notes
Market notes for Ethiopia.
Operators
Ethio Telecom
Safaricom
Traffic to Ethiopia terminates on Ethio Telecom and Safaricom. They deliver alphanumeric senders only after registration; until then your messages leave from a shared numeric sender, and support prepares the registration file with you. Delivery rates and receipt behaviour are measured per operator, and the report names the reason whenever one of them rejects a message.
Encoding and length
Messages written in the local script are Unicode, so a single segment holds 70 characters (67 per part when concatenated). Latin-only text stays in GSM-7 at 160 characters (153 per part when concatenated). The composer shows which encoding applies as you type.
Timing and format
Quiet hours for Ethiopia are set to 08:00 to 20:00 local, editable per campaign. Import numbers in E.164 with the +251 prefix, like +251 837 536 340; local formats are normalised when the country is known.
Delivery receipts
Operators in Ethiopia return handset delivery receipts, so delivered means the phone received the message, usually within seconds.
03Sender ID
How your sender appears in Ethiopia.
Operators here require alphanumeric senders to be registered before they deliver them. While the registration is pending, messages go out from a shared numeric sender; once approved, your name is used. Support handles the file with you.
$1,010.00 at $0.1010 per segment, the same unit price as for one message or one million. At the lower price published by the crypto-paid gateways we track, the same send would cost about $2,170.00.
How will recipients in Ethiopia see the sender?
Operators here require alphanumeric senders to be registered before they deliver them. While the registration is pending, messages go out from a shared numeric sender; once approved, your name is used. Support handles the file with you.
Are there quiet hours for Ethiopia?
Yes: marketing traffic is held outside 08:00 to 20:00 local time by default. Transactional messages can bypass the window, and the default is editable per campaign.
Which encoding applies?
Expect Unicode encoding for Ethiopia: 70 characters (67 per part when concatenated) per part rather than 160. Long confirmations are still fine, they simply use more segments, and the cost preview reflects it.
Which carriers are on the route?
Ethio Telecom and Safaricom, with delivery rate and receipt behaviour measured for each.
Is delivery confirmed?
Delivery receipts are available on this route: every message ends as delivered, failed or expired, with the carrier code on failures.
07More products
Everything else in the toolkit.
One account, one balance, one rate card. Every product below is included; none costs extra.