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Delivery and reporting

Delivery rate

The delivery rate is the share of sent messages confirmed delivered to handsets; it depends on the route, the list quality and the destination, and it is the least useful number in a report when read alone.

Delivered divided by sent looks like a quality score, but it mixes what the provider controls (the route) with what the sender controls (the list) and what nobody controls (phones that are off). A 92% rate on a fresh list to Germany and a 92% rate on an old list to Nigeria say very different things.

Read it per destination and next to the failure breakdown: a rising share of unknown numbers is a list problem, a sudden drop on one country is a route problem, and absent subscribers are just phones that are off.

At SMSMeteor: delivery rate per route is what decides which route a destination uses; your report shows it per country with the reasons behind every failure.

Go further

See the term in practice.An email address opens the account, the rate card is public, payment is crypto, the test key is free.
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